Live HR, società accreditata dal ministero del lavoro e delle politiche sociali, per l'attività di Ricerca e selezione di personale qualificato, attiva da quindici anni con due sedi in Veneto e Toscana sul mercato del centro - nord Italia, opera grazie ad un gruppo di professionisti, provenienti da esperienze diverse in multinazionali, società di consulenza e ambito accademico, che hanno scoperto di condividere un comune approccio al lavoro, la stessa concezione del cliente, una simile idea di organizzazione e qualche spunto creativo.



Multinational company research for its own staff a

Product Marketing Manager

He/She is responsible for the product line (PL) definition and positioning against competition in terms of technical specifications, scope of supply and cost objectives.

He/she manages events, advertisement, sales tools and external communication, playing the role of brand ambassador. Hierarchically reports to Managing Director

Main Responsibilities

-        Analyses pain points of the customer and identifies the most important ones to bring on product for building a new value proposition.

-        Collects market and competition information, use the competencies/know-how of the Process Manager and of the Product Manager in order to make an accurate positioning of each product

-        Defines the structure of the product for the price list in cooperation with R&D and Operations

-        Prepares the ROI definition for clients’ proposal and value proposition

-        Feeds Global Strategic Product Marketing team with insights for the elaboration of Sales Tools

-        Prepare for his Product Line (PL) the marketing inputs necessary to the Strategy sign-off

Is responsible for:

-      issuing the annual budget proposal which is validated by the MD.

-      controlling all the costs inserted under the PL marketing cost centers and keeps under control the FY budget throughout a monthly review and study

-      having a strategy about negotiation with suppliers as well as capabilities in tendering amongst them.

Events Organization

Events may be with or without the exposition of the machine and may be:

-        Exhibitions

-        Conferences / Seminars

-        Openhouse / Opendoors

-        Roadshows / Webinars

Advertisement and Communication

He is responsible for the proposals received from the Group about the spaces available for advertisement and communication, validates them with MD and managers and provides content and artwork. He or she makes the follow-up periodically in order to understand the impact of the advertisement.

Press releases are made periodically to communicate advances in the technical field and success stories worldwide or locally.

Sales Tools

He is responsible to manage the sales tools as follows:

-        Controls the brochures as per the stock and up-date

-        Controls the website and updates it if need be

-        Controls and updates presentations of the machines if need be

-        Leads the project of new videos of machines or accessories as a sales tool

-        Leads the project of any other important sales tools as presentations, manuals, image, video, leaflet or other.

Personal Attributes

Location: Florence

Live HR srl, società autorizzata a tempo indeterminato dal Ministero del Lavoro e delle Politiche Sociali per l’attività di Ricerca e Selezione del Personale Prot. 13/II/0010998/ MA004.a001r.
I dati saranno trattati dai professionisti di Live HR srl esclusivamente ai fini di Ricerca di Personale e saranno conservati anche per ricerche future.
Sono garantiti i diritti di cui al  D.lgs.196/03. Le ricerche sono rivolte a persone di entrambe i sessi (L.903/77). Privacy